The Journal

Notes on
indoor cats.

Practical advice, seasonal tips, and the occasional story — from the people who spend rather too much time thinking about how cats play.

Cat mid-pounce on a wand toy

The hunting cycle: why your cat needs more than just a toy

A toy gets attention. A hunt gets satisfaction. Understanding the difference is the key to a calmer, happier indoor cat.

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A cat exploring a cat tree at home

Indoor cat enrichment: a complete guide for UK owners

Beyond play — how environment, feeding, vertical space and routine shape your indoor cat's wellbeing. The full picture.

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A bored-looking cat surrounded by toys

Why your cat loses interest in toys after three days

It's not your cat being fussy. It's a predictable pattern rooted in how cats are wired to hunt — and it's fixable.

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A cat curled up by a window in winter

Keeping indoor cats active through the British winter

Shorter days and colder weather mean less stimulation. Here's how to keep your cat moving when the outside world goes grey.

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Two cats playing together

How to play with two cats without starting a war

Multi-cat households have their own dynamics. Here's how to give each cat a complete hunt without competition turning into conflict.

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Dundun, the cat behind Hunting Master

Meet Dundun: the cat who started it all

Every prototype was tested by one very opinionated domestic shorthair. This is the story of the cat who shaped the brand.

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