{"id":313,"date":"2026-06-13T14:06:43","date_gmt":"2026-06-13T14:06:43","guid":{"rendered":"https:\/\/pouncecat.co.uk\/?page_id=313"},"modified":"2026-07-25T21:03:41","modified_gmt":"2026-07-25T21:03:41","slug":"story-1","status":"publish","type":"page","link":"https:\/\/pouncecat.co.uk\/?page_id=313","title":{"rendered":"story-1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"313\" class=\"elementor elementor-313\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2376c69 e-flex e-con-boxed e-con e-parent\" data-id=\"2376c69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c99337c e-con-full e-flex e-con e-parent\" data-id=\"c99337c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1b48e elementor-widget elementor-widget-html\" data-id=\"ec1b48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"hm-story-site\">\r\n<nav aria-label=\"Breadcrumb\" class=\"breadcrumb\">\r\n<a href=\"..\/\">Home<\/a><span class=\"bc-sep\">\u203a<\/span>\r\n<span class=\"bc-current\">Our Story<\/span>\r\n<\/nav>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f5877f e-con-full e-flex e-con e-parent\" data-id=\"9f5877f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5bbe4 elementor-widget elementor-widget-html\" data-id=\"2c5bbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"hm-story-site\">\r\n<section aria-label=\"Our story hero\" class=\"story-hero\">\r\n<div class=\"hero-img-col\">\r\n<img decoding=\"async\" alt=\"A cat gazing out of the window \u2014 the instinct that never left\" loading=\"eager\" src=\"https:\/\/huntingmaster-1387613.ingress-baronn.ewp.live\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-2026\u5e747\u670825\u65e5-21_50_41-1.png\"\/>\r\n<div class=\"hero-img-overlay\"><\/div>\r\n<\/div>\r\n<div class=\"hero-text-col\">\r\n<div class=\"hero-eyebrow\">Our story<\/div>\r\n<h1 class=\"hero-h1\">It started with<br\/><em>one cat.<\/em><\/h1>\r\n<p class=\"hero-body\">We didn't set out to build a brand. We set out to answer a question that our cat kept asking us \u2014 every single day.<\/p>\r\n<div class=\"hero-scroll-cue\">\r\n<div class=\"scroll-line\"><\/div>\r\n<span>Scroll to read<\/span>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3d875c e-con-full e-flex e-con e-parent\" data-id=\"a3d875c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2928dd7 elementor-widget elementor-widget-html\" data-id=\"2928dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"hm-story-site\">\r\n<div class=\"pull-quote-section fade-in\">\r\n<div class=\"pull-label\">\r\n<span>The question<\/span>\r\n<span>that started<\/span>\r\n<span>everything<\/span>\r\n<\/div>\r\n<blockquote class=\"pull-quote\">\r\n<p>Why does every toy we buy end up ignored after three days \u2014 but the moment a fly gets into the flat, she hunts it for an hour?<\/p>\r\n<cite>\u2014 The question we couldn't stop asking<\/cite>\r\n<\/blockquote>\r\n<\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fa05b4 e-con-full e-flex e-con e-parent\" data-id=\"5fa05b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c409863 elementor-widget elementor-widget-html\" data-id=\"c409863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"hm-story-site\">\r\n<section aria-label=\"Our journey\" class=\"timeline-section\">\r\n<div class=\"timeline-header fade-in\">\r\n<div class=\"section-tag\">The journey<\/div>\r\n<h2 class=\"sh2\">From observation<br\/><em>to instinct-led design.<\/em><\/h2>\r\n<\/div>\r\n<div class=\"timeline-items\">\r\n<!-- 2024 \u2014 Dundun -->\r\n<div class=\"tl-item fade-in\">\r\n<div class=\"tl-content\">\r\n<div class=\"tl-year\">2024<\/div>\r\n<div class=\"tl-title\">We welcomed Dundun<\/div>\r\n<p class=\"tl-body\">Our cat Dundun arrived and quickly settled into the rhythm of indoor life \u2014 long naps, window-watching, occasional bursts of energy that disappeared as quickly as they came. We assumed he was content. We were wrong about what content meant.<\/p>\r\n<div class=\"tl-insight\">The moment a moth entered the room, Dundun transformed. Low body, flat ears, absolute focus. Something ancient switched on.<\/div>\r\n<\/div>\r\n<div class=\"tl-spine\">\r\n<div class=\"tl-spine-line top\"><\/div>\r\n<div class=\"tl-dot\"><\/div>\r\n<div class=\"tl-year-tag\">2024<\/div>\r\n<div class=\"tl-spine-line bottom\"><\/div>\r\n<\/div>\r\n<div class=\"tl-empty\">\r\n<img decoding=\"async\" alt=\"Cat gazing intently \u2014 the hunter's focus\" loading=\"lazy\" src=\"https:\/\/huntingmaster-1387613.ingress-baronn.ewp.live\/wp-content\/uploads\/2026\/07\/3.png\"\/>\r\n<\/div>\r\n<\/div>\r\n<!-- 2024\u201325 \u2014 The search -->\r\n<div class=\"tl-item flip fade-in\">\r\n<div class=\"tl-content\">\r\n<div class=\"tl-year\">2024\u20132025<\/div>\r\n<div class=\"tl-title\">We tried everything. Nothing worked.<\/div>\r\n<p class=\"tl-body\">We spent months buying toys. Feather wands, motorised mice, crinkle balls, laser pointers, electronic gadgets. Dundun would engage briefly, then lose interest. The toys piled up. The problem remained.<\/p>\r\n<p class=\"tl-body\">We noticed every toy shared the same flaw: they were designed to attract attention for a moment, but none of them completed anything. There was no end to the hunt.<\/p>\r\n<div class=\"tl-insight\">Most cat toys are designed around a human's idea of fun \u2014 bright, cute, novel. Not a cat's idea of prey.<\/div>\r\n<\/div>\r\n<div class=\"tl-spine\">\r\n<div class=\"tl-spine-line top\"><\/div>\r\n<div class=\"tl-dot\"><\/div>\r\n<div class=\"tl-year-tag\">2024\u201325<\/div>\r\n<div class=\"tl-spine-line bottom\"><\/div>\r\n<\/div>\r\n<div class=\"tl-empty\">\r\n<img decoding=\"async\" alt=\"Cat focused and alert \u2014 natural hunting attention\" loading=\"lazy\" src=\"https:\/\/huntingmaster-1387613.ingress-baronn.ewp.live\/wp-content\/uploads\/2026\/07\/pexels-noor-khalafy-41444-9174783-scaled.jpg\"\/>\r\n<\/div>\r\n<\/div>\r\n<!-- 2025 \u2014 The learning -->\r\n<div class=\"tl-item fade-in\">\r\n<div class=\"tl-content\">\r\n<div class=\"tl-year\">2025<\/div>\r\n<div class=\"tl-title\">We started reading. Then we couldn't stop.<\/div>\r\n<p class=\"tl-body\">We dug into feline behaviour research \u2014 ethology, enrichment studies, predatory play literature. What we found reframed everything. Cats don't play. They hunt. Every chase is a rehearsal. Every pounce is a kill. And critically \u2014 the hunt has a structure: stalk, chase, capture, satisfaction.<\/p>\r\n<div class=\"tl-insight\">A cat who never reaches capture lives in a permanent state of frustrated anticipation. That's not boredom. That's suppressed instinct.<\/div>\r\n<\/div>\r\n<div class=\"tl-spine\">\r\n<div class=\"tl-spine-line top\"><\/div>\r\n<div class=\"tl-dot\"><\/div>\r\n<div class=\"tl-year-tag\">2025<\/div>\r\n<div class=\"tl-spine-line bottom\"><\/div>\r\n<\/div>\r\n<div class=\"tl-empty\">\r\n<img decoding=\"async\" alt=\"Cat mid-pounce \u2014 the hunting instinct in action\" loading=\"lazy\" src=\"https:\/\/huntingmaster-1387613.ingress-baronn.ewp.live\/wp-content\/uploads\/2026\/07\/pexels-klaudia-rak-1198089-2383122-scaled.jpg\"\/>\r\n<\/div>\r\n<\/div>\r\n<!-- 2025 \u2014 Rethinking -->\r\n<div class=\"tl-item flip fade-in\">\r\n<div class=\"tl-content\">\r\n<div class=\"tl-year\">2025<\/div>\r\n<div class=\"tl-title\">We stopped asking \"Is this cute?\" and started asking \"Does this feel real?\"<\/div>\r\n<p class=\"tl-body\">We began prototyping \u2014 testing different materials, movement mechanics, and prey shapes. Not asking whether they looked appealing to us, but whether they triggered a genuine stalking response in Dundun. The results were immediate and obvious. Realism worked. Cute didn't.<\/p>\r\n<div class=\"tl-insight\">The first time we moved the prototype bird attachment slowly behind a sofa leg, Dundun went completely flat. Then he didn't move for forty seconds. Then he exploded.<\/div>\r\n<\/div>\r\n<div class=\"tl-spine\">\r\n<div class=\"tl-spine-line top\"><\/div>\r\n<div class=\"tl-dot\"><\/div>\r\n<div class=\"tl-year-tag\">2025<\/div>\r\n<div class=\"tl-spine-line bottom\"><\/div>\r\n<\/div>\r\n<div class=\"tl-empty\">\r\n<img decoding=\"async\" alt=\"Cat in full pounce \u2014 the moment of capture\" loading=\"lazy\" src=\"https:\/\/images.unsplash.com\/photo-1519052537078-e6302a4968d4?auto=format&amp;fit=crop&amp;w=800&amp;q=80\"\/>\r\n<\/div>\r\n<\/div>\r\n<!-- 2026 \u2014 Launch -->\r\n<div class=\"tl-item fade-in\">\r\n<div class=\"tl-content\">\r\n<div class=\"tl-year\">2026<\/div>\r\n<div class=\"tl-title\">Pounce.<\/div>\r\n<p class=\"tl-body\">We launched with a simple idea: play should respect instinct. Not perform it. Not simulate it at arm's length. Actually honour the fact that your cat \u2014 however soft, however pampered, however thoroughly domesticated \u2014 is a hunter. Has always been a hunter. Will always be a hunter.<\/p>\r\n<div class=\"tl-insight\">We don't make toys. We make prey.<\/div>\r\n<\/div>\r\n<div class=\"tl-spine\">\r\n<div class=\"tl-spine-line top\"><\/div>\r\n<div class=\"tl-dot\" style=\"background:#6b9e45;outline-color:#6b9e45;width:18px;height:18px;\"><\/div>\r\n<div class=\"tl-year-tag\">2026<\/div>\r\n<div class=\"tl-spine-line bottom\" style=\"background:transparent;\"><\/div>\r\n<\/div>\r\n<div class=\"tl-empty\">\r\n<img decoding=\"async\" alt=\"Calm satisfied cat \u2014 after a complete hunting session\" loading=\"lazy\" src=\"https:\/\/huntingmaster-1387613.ingress-baronn.ewp.live\/wp-content\/uploads\/2026\/07\/03.jpg\"\/>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21563da e-con-full e-flex e-con e-parent\" data-id=\"21563da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e9aba elementor-widget elementor-widget-html\" data-id=\"c3e9aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"hm-story-site\">\r\n<section aria-label=\"The instinct\" class=\"realisation-section fade-in\">\r\n<div class=\"realisation-left\">\r\n<div class=\"section-tag\">What we believe<\/div>\r\n<h2 class=\"sh2\">The instinct<br\/><em>never left.<\/em><\/h2>\r\n<p class=\"realisation-body\">Indoor life changed the circumstances. It didn't change the cat.<\/p>\r\n<div class=\"realisation-list\">\r\n<div class=\"rl-item\">\r\n<div class=\"rl-num\">01<\/div>\r\n<div class=\"rl-text\"><strong>Cats are obligate hunters.<\/strong> The drive to stalk, chase and capture isn't a preference \u2014 it's neurological. Domestication didn't remove it. It just removed the outlet.<\/div>\r\n<\/div>\r\n<div class=\"rl-item\">\r\n<div class=\"rl-num\">02<\/div>\r\n<div class=\"rl-text\"><strong>Frustration has consequences.<\/strong> Destructive behaviour, aggression, anxiety \u2014 in many cases these aren't personality traits. They're symptoms of a hunting cycle that never completes.<\/div>\r\n<\/div>\r\n<div class=\"rl-item\">\r\n<div class=\"rl-num\">03<\/div>\r\n<div class=\"rl-text\"><strong>Different prey, different instinct.<\/strong> The way a cat hunts a bird is not how it hunts a mouse. Variety isn't about novelty. It's about exercising the full range of what a cat is.<\/div>\r\n<\/div>\r\n<div class=\"rl-item\">\r\n<div class=\"rl-num\">04<\/div>\r\n<div class=\"rl-text\"><strong>The capture matters.<\/strong> A hunt that ends without capture leaves the nervous system unsatisfied. Always end the session by letting your cat win. That's not a soft choice \u2014 it's the point.<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"realisation-right\">\r\n<img decoding=\"async\" alt=\"Cat crouching and ready to hunt \u2014 pure predator instinct\" loading=\"lazy\" src=\"https:\/\/images.unsplash.com\/photo-1478098711619-5ab0b478d6e6?auto=format&amp;fit=crop&amp;w=800&amp;q=85\"\/>\r\n<div class=\"realisation-caption\">\r\n      \"She hasn't hunted in years. But watch her eyes when the feather moves. The instinct never left. It was just waiting.\"\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03c241d e-con-full e-flex e-con e-parent\" data-id=\"03c241d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-984e942 elementor-widget elementor-widget-html\" data-id=\"984e942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"hm-story-site\">\r\n<section aria-label=\"Meet Dundun\" class=\"dundun-section fade-in\">\r\n<div class=\"dundun-img\">\r\n<img decoding=\"async\" alt=\"Dundun \u2014 the cat who started Pounce\" loading=\"lazy\" src=\"https:\/\/huntingmaster-1387613.ingress-baronn.ewp.live\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-2026\u5e747\u670825\u65e5-21_50_42-2.png\"\/>\r\n<\/div>\r\n<div class=\"dundun-text\">\r\n<div class=\"dundun-cat-name\">Meet the founder's cat<\/div>\r\n<h2 class=\"dundun-title\">Dundun \u2014 the cat<br\/><em>who asked the question.<\/em><\/h2>\r\n<div class=\"dundun-body\">\r\n<p>Dundun is a three-year-old domestic shorthair with very strong opinions about what counts as worthy prey. He lives indoors in a flat in London, spends considerable time watching pigeons he will never catch, and has \u2014 through no effort of his own \u2014 become the most thoroughly observed cat in the history of our household.<\/p>\r\n<p>He tested every prototype. He rejected most of them. The ones he didn't reject became the products you see today. In that sense, Pounce was built by a cat \u2014 we just held the wand.<\/p>\r\n<\/div>\r\n<div class=\"dundun-footnote\">\r\n      Dundun is currently in good health, sleeps approximately 16 hours per day, and remains entirely unaware that he founded a company.\r\n    <\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdf38a7 e-con-full e-flex e-con e-parent\" data-id=\"bdf38a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-602fbc9 elementor-widget elementor-widget-html\" data-id=\"602fbc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"hm-story-site\">\r\n<section aria-label=\"What we believe\" class=\"beliefs-section fade-in\">\r\n<div class=\"beliefs-header\">\r\n<div>\r\n<div class=\"section-tag\">Our principles<\/div>\r\n<h2 class=\"sh2\">Four words.<br\/><em>Everything we do.<\/em><\/h2>\r\n<\/div>\r\n<p class=\"beliefs-lead\">Every product decision, every piece of content, every design choice comes back to these four words. If something doesn't serve at least one of them, we don't do it.<\/p>\r\n<\/div>\r\n<div class=\"beliefs-grid\">\r\n<div class=\"belief-item\">\r\n<svg class=\"belief-icon\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\" viewbox=\"0 0 24 24\"><path d=\"M3 9l9-7 9 7v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z\"><\/path><polyline points=\"9 22 9 12 15 12 15 22\"><\/polyline><\/svg>\r\n<div class=\"belief-word\">Nature<\/div>\r\n<div class=\"belief-en\">Everything we design is rooted in what cats actually do in the wild \u2014 their real prey, their real movements, their real behaviour.<\/div>\r\n<\/div>\r\n<div class=\"belief-item\">\r\n<svg class=\"belief-icon\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\" viewbox=\"0 0 24 24\"><path d=\"M1 12s4-8 11-8 11 8 11 8-4 8-11 8-11-8-11-8z\"><\/path><circle cx=\"12\" cy=\"12\" r=\"3\"><\/circle><\/svg>\r\n<div class=\"belief-word\">Instinct<\/div>\r\n<div class=\"belief-en\">We design for the cat's experience, not the owner's. If it doesn't trigger a genuine instinctive response, it doesn't make the cut.<\/div>\r\n<\/div>\r\n<div class=\"belief-item\">\r\n<svg class=\"belief-icon\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\" viewbox=\"0 0 24 24\"><path d=\"M20.84 4.61a5.5 5.5 0 0 0-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 0 0-7.78 7.78l1.06 1.06L12 21.23l7.78-7.78 1.06-1.06a5.5 5.5 0 0 0 0-7.78z\"><\/path><\/svg>\r\n<div class=\"belief-word\">Prey<\/div>\r\n<div class=\"belief-en\">We don't make toys. We make prey. The distinction matters \u2014 it shapes every material choice, every movement mechanic, every design decision we make.<\/div>\r\n<\/div>\r\n<div class=\"belief-item\">\r\n<svg class=\"belief-icon\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.3\" viewbox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><polyline points=\"12 6 12 12 16 14\"><\/polyline><\/svg>\r\n<div class=\"belief-word\">Play<\/div>\r\n<div class=\"belief-en\">Play is not entertainment. For a cat, play is practice. Every session should be a real hunt \u2014 with a beginning, a middle, and a satisfying end.<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d92a11f e-con-full e-flex e-con e-parent\" data-id=\"d92a11f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db5c9f8 elementor-widget elementor-widget-html\" data-id=\"db5c9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"hm-story-site\">\r\n<section aria-label=\"Our promise\" class=\"promise-section fade-in\">\r\n<div class=\"promise-inner\">\r\n<div class=\"section-tag\">Our promise<\/div>\r\n<h2 class=\"sh2\">For cats,<br\/><em>as they are.<\/em><\/h2>\r\n<p class=\"promise-body\">Pounce exists to create more natural, meaningful play \u2014 for every indoor cat, wherever they live. Not because it's a nice idea. Because cats deserve an outlet that respects what they actually are.<\/p>\r\n<div class=\"promise-values\">\r\n<div class=\"promise-val\">\r\n<div class=\"promise-val-word\">Honest<\/div>\r\n<div class=\"promise-val-sub\">About what works<\/div>\r\n<\/div>\r\n<div class=\"promise-divider\"><\/div>\r\n<div class=\"promise-val\">\r\n<div class=\"promise-val-word\">Rigorous<\/div>\r\n<div class=\"promise-val-sub\">In our design<\/div>\r\n<\/div>\r\n<div class=\"promise-divider\"><\/div>\r\n<div class=\"promise-val\">\r\n<div class=\"promise-val-word\">Cat-first<\/div>\r\n<div class=\"promise-val-sub\">Always<\/div>\r\n<\/div>\r\n<\/div>\r\n<a class=\"btn-light\" href=\"..\/shop\/\">See the products \u2192<\/a>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03fb1c4 e-con-full e-flex e-con e-parent\" data-id=\"03fb1c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e6726 elementor-widget elementor-widget-html\" data-id=\"e4e6726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"hm-story-site\">\r\n<div class=\"story-cta fade-in\">\r\n<div class=\"story-cta-left\">\r\n<div class=\"section-tag\">Ready?<\/div>\r\n<div class=\"story-cta-title\">Give your cat<br\/><em>the hunt back.<\/em><\/div>\r\n<p class=\"story-cta-body\">The Full Hunt Kit includes the telescopic wand and all four prey attachments \u2014 everything your cat needs to complete the hunting cycle. Designed around instinct. Built for indoor life.<\/p>\r\n<\/div>\r\n<div class=\"story-cta-right\">\r\n<a class=\"btn-primary\" href=\"..\/shop\/\">Shop the Full Hunt Kit \u2014 \u00a339.99<\/a>\r\n<button class=\"btn-text\" onclick=\"window.location='\/system'\">Learn how it works first \u2192<\/button>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd25619 e-con-full e-flex e-con e-parent\" data-id=\"bd25619\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcdf417 elementor-widget elementor-widget-html\" data-id=\"fcdf417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\r\n(function () {\r\n  document.documentElement.classList.add('hm-story-js');\r\n\r\n  var fadeItems = document.querySelectorAll('.hm-story-site .fade-in');\r\n  if ('IntersectionObserver' in window) {\r\n    var observer = new IntersectionObserver(function (entries) {\r\n      entries.forEach(function (entry) {\r\n        if (entry.isIntersecting) {\r\n          entry.target.classList.add('visible');\r\n          observer.unobserve(entry.target);\r\n        }\r\n      });\r\n    }, { threshold: 0.10 });\r\n    fadeItems.forEach(function (el) { observer.observe(el); });\r\n  } else {\r\n    fadeItems.forEach(function (el) { el.classList.add('visible'); });\r\n  }\r\n\r\n  var nav = document.getElementById('main-nav');\r\n  function updateNavShadow() {\r\n    if (!nav) return;\r\n    nav.style.boxShadow = window.scrollY > 10\r\n      ? 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We didn&#8217;t set out to build a brand. We set out to answer a question that our cat kept asking us \u2014 every single day. Scroll to read The question that started everything Why does every toy we buy end up ignored after three days \u2014 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-313","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pouncecat.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pouncecat.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pouncecat.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pouncecat.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pouncecat.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=313"}],"version-history":[{"count":5,"href":"https:\/\/pouncecat.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/313\/revisions"}],"predecessor-version":[{"id":1002,"href":"https:\/\/pouncecat.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/313\/revisions\/1002"}],"wp:attachment":[{"href":"https:\/\/pouncecat.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}