Privacy Policy
We take your privacy seriously. This policy explains what personal data Hunting Master collects, why we collect it, and what your rights are under UK law.
01Who we are
Hunting Master is a UK-based brand selling prey-inspired cat wand toys. For the purposes of UK data protection law, Hunting Master is the data controller responsible for your personal data.
Hunting Master
Email: hello@huntingmaster.co.uk
Website: www.huntingmaster.co.uk
Country of establishment: United Kingdom
02What we collect
We only collect personal data that is necessary for the purposes described in this policy. Depending on how you interact with us, we may collect:
Information you give us directly
- Account and order information: name, email address, delivery address, billing address, phone number, and payment details when you place an order.
- Contact and communication data: the contents of messages you send us via our contact form or by email, including any personal information you choose to include.
- Marketing preferences: whether you have opted in to receive marketing emails from us.
Information collected automatically
- Usage data: pages you visit on our website, time spent on pages, links clicked, and similar browsing behaviour, collected via cookies and analytics tools.
- Device and technical data: your IP address, browser type and version, operating system, and device type.
- Transaction data: details of purchases you have made, including products, amounts, and dates.
We do not collect or store payment card details directly. All payment processing is handled by our payment provider (Stripe / Shopify Payments), which is PCI DSS compliant.
03How we use your data
| Purpose | What data |
|---|---|
| Processing and fulfilling your order | Name, address, email, order details, payment confirmation |
| Sending order confirmations and shipping updates | Email address, order details |
| Responding to your enquiries | Name, email, message contents |
| Sending marketing emails (where you have opted in) | Email address, name, purchase history |
| Improving our website and understanding customer behaviour | Usage data, device data (anonymised where possible) |
| Complying with legal obligations | Order records, financial data (as required by UK law) |
| Preventing fraud and ensuring security | IP address, device data, transaction data |
04Legal basis for processing
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following bases:
- Contract: processing that is necessary to fulfil your order or respond to a pre-contractual request (e.g. processing your purchase, sending your order).
- Legitimate interests: processing that is in our legitimate business interests and does not override your rights (e.g. fraud prevention, improving our website, customer service).
- Consent: where you have explicitly opted in to receive marketing communications. You can withdraw consent at any time by unsubscribing or contacting us.
- Legal obligation: where we are required to process data to comply with UK law (e.g. retaining financial records for HMRC).
05Who we share your data with
We do not sell your personal data. We share it only with trusted third parties who help us provide our services, under strict data processing agreements:
- Shopify Inc.: our e-commerce platform and data processor. Shopify stores order and customer data on our behalf. See Shopify's Privacy Policy.
- Stripe / Shopify Payments: payment processing. We share only what is necessary to process your payment securely.
- Delivery partners: your name and delivery address are shared with our courier to fulfil your order.
- Klaviyo: email marketing platform, used only where you have opted in to marketing communications.
- Google Analytics: website analytics. Data is anonymised and aggregated where possible.
We may also disclose your data where required by law, court order, or to protect our legal rights.
06How long we keep your data
- Order and transaction records: 7 years, as required by HMRC regulations.
- Customer account data: for as long as your account is active, plus 2 years after your last interaction with us.
- Marketing data: until you unsubscribe or request deletion.
- Contact and support enquiries: 2 years from the date of resolution.
- Analytics data: as per Google Analytics default retention settings (14 months).
When data is no longer needed, we securely delete or anonymise it.
07Your rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access: you can request a copy of the personal data we hold about you.
- Right to rectification: you can ask us to correct inaccurate or incomplete data.
- Right to erasure: you can ask us to delete your data where there is no compelling reason for us to continue processing it.
- Right to restrict processing: you can ask us to pause processing of your data in certain circumstances.
- Right to data portability: you can request a copy of your data in a structured, commonly used format.
- Right to object: you can object to processing based on legitimate interests, or to direct marketing at any time.
- Rights relating to automated decision-making: we do not make solely automated decisions that significantly affect you.
To exercise any of these rights, contact us at hello@huntingmaster.co.uk. We will respond within one calendar month. There is no charge for making a request.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
08Cookies
We use cookies and similar technologies on our website. Cookies are small text files stored on your device that help us provide and improve our services.
| Type | Purpose | Can be declined? |
|---|---|---|
| Strictly necessary | Required for the website and shopping cart to function. Cannot be disabled. | No |
| Functional | Remember your preferences (e.g. cart contents, language). | No — required for core function |
| Analytics | Help us understand how visitors use our site (Google Analytics). | Yes — via cookie banner |
| Marketing | Used to serve relevant advertising (Meta Pixel, where applicable). | Yes — via cookie banner |
You can manage your cookie preferences at any time via our cookie banner, or by adjusting your browser settings. Note that declining some cookies may affect website functionality.
09International data transfers
Some of our third-party service providers (including Shopify and Google) are based outside the UK. Where your data is transferred outside the UK, we ensure that appropriate safeguards are in place, including:
- UK adequacy decisions where applicable
- Standard Contractual Clauses (SCCs) approved by the ICO
- Binding corporate rules or equivalent mechanisms
10Changes to this policy
We may update this privacy policy from time to time. When we make significant changes, we will update the "last updated" date at the top of this page and, where appropriate, notify you by email.
We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of those changes.
11Contact us
If you have any questions about this privacy policy or how we handle your personal data, please get in touch:
Hunting Master — Data enquiries
Email: hello@huntingmaster.co.uk
Or use our contact form. We aim to respond within one working day.